Beyond Site – URL Services
What is a Uniform Resource Locator anyway?
Your website is...
Your website is a marketing document.
For most businesses, it is only used as a mirror to reflect it’s self image to it’s customers.
It is not a window into what you offer – it is most often a “feature-benefit” statement. This is often and as good at alienating potential customers as letting them know what you do.
You may have a family member’s teenage that kid can make you a webpage in about 4 hours. Slap a logo, contact form and an “about us” page, but that is not “Bob’s Your Uncle”.
A URL is...
,A well planned and executed URL is a living breathing marketing platform. We use the word platform because your URL exists within a digital presence stack where you may have social media or internal/external tools that have one central hub for your brand.
What are your customers looking for when they take the time to visit your URL? Are they getting the resources they are looking for that engage and retain them from interest to action?
What window into your business are you providing them on their Customer Journey?
This insight and attention to learning your business, your market segments and ensuring your URL provides for all is what sets Beyond Site – URL Services by, Unkl Solutions Inc., apart.
Your Business Is Unique
Whether you are looking for a whole new site – or looking shave off the rough edges your customers journey – We can chat in confidence about what your aspirations and challenges are. Let’s start a conversation.
URL Use Cases
Each solution is developed by first performing an anaylsis of the “problems”. It’s usual for a customer to start with a particular problem and by the time we have analyized the issues – come up with a multi-platform strategy. Here are some use cases we have been working on.
A client wanted a re-brand post-covid lockdowns to indicate that their live venue was hopping with activity.
In addition to representing services to major corporations – ensure that prospective employees get a sense of the cool things our client does.
Ensure a strategy to help existing customers are comfortable with a location move and transitioning the messaging strategy once that phase is complete.